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Plexona Research Organization

Plexona uses blockchain technology to improve the research landscape in Africa, Nigeria being its primary focal point.

Strategy
Branding
Product Package Design
AD Designs

Plexona is an organization that is at its core, driven by the promotion of innovation and advancement, through the fusion of Research-cum-Development in the African space, with modern technologies made to make life easy, blissful and in fact better than it is.

Brand Identity

PLEXONA is a word with somewhat of an aggressive meaning originating from the Greek word Pleonexia, which roughly connotes the Greed for more. Plexona embodies a brand that isn’t satisfied with the status quo, particularly in the African space, and is on a mission to grab on to better, and even the best that the new age of technology has to offer, without any limit or restraint. This ‘infinite thirst’ was our drive in creating the brand’s Infinity icon fused with a custom line art representation of the African map, thus blending in the old look of the brand with our new idea for the brand’s identity.

Brand Identity

Pelxona is a word with somewhat of an aggressive meaning originating from the Greek word Pleonexia, which roughly connotes the Greed for more. Plexona embodies a brand that isn’t satisfied with the status quo, particularly in the African space, on a mission to grab on to better and even the best that the new age of technology has to offer, without any limit or restraint. This ‘infinite thirst’ was our drive in creating the brand’s Infinity icon fused with a custom line art representation of the African map, thus blending in the old look of the brand with our new idea for the brand’s identity.

UI/UX Design

Our design for the Plexona app was a particularly exciting one, especially given how esoteric the idea of their product was. Plexona discovered that in the world of research in Africa, there was a lack of a unifying community where researchers could easily showcase their projects, interface with potential sponsors for funding, and mix with like-minds that are looking to be a part of ground-breaking innovations. Plexona leveraged on this, and provided a solution... an incredibly intuitive one at that.

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